Reporting to our authors & entrepreneurs

Solutions to Internet Marketing Problems

Up till now, it has been very difficult for many authors to make a lot of money on the internet selling their books. Part of the primary reason is the continuous hypes of marketers selling useless information at very high prices without teaching you the technical-know-how about book or business promotion on the internet. Many people don't understand how the internet works to market products, initially -- we didn't either, but we have unleashed the demon!

Our mother company: Lara Publications has been doing a lot of research (spending thousands of dollars -- over $6000) to zero in on what sells on the internet without costing you a lot of money. When I say not a lot of money, I mean less than $50 in a promotion. It makes me very uncomfortable to see you spending a lot of your money without getting adequate returns for it. Many times authors will call me telling how our promotion and reviews got them on talk shows or help them to sell many books. Occasionally some authors will call telling me they have sold only a handful of books after our promotion - - this usually left me very dejected! This occasional bad experience will be history with what I have for you.

Some of you who spoke to me knew my stand with book promotion. I hate domination by big companies. It is a free country, everybody has the right to make money selling their books, and their sales should not be blocked by giant companies! I stand strongly in support of small publishers and authors to help them sell their books. I'm strongly against the guy trying to rip you off! You should never have to spend $500 in one promotion to market anything on the internet --perhaps multiple strategies, that's fine. Spending $400 for search engine registration is madness! Never should you initially spend $1,000 to design a website -- it is a rip off. I can understand continuous editing or adding numerous pages over time costing that much.

Hard Work Paid Off

Finally our hard work, efforts and research have paid off -- we now have the Amazing Secrets Behind Successful Internet Marketing. This report is guaranteed to educate you about the tricks of internet marketing. You can now reap the fruits of our labor because we will put everything to work for you. Can't you tell I'm very excited? Please call me a liar, and I will prove you wrong many times over after you see what I have for you. These are not just a litany of information like always -- they are proven ways, well researched and supported with facts. I will even give you website addresses to check out things for yourself.

Summary Report

I'm going to be presenting to you a list of what has been researched and found successful in marketing products on the internet in a booklet - - Amazing Secrets Behind Successful Internet Marketing -- A Press Report by Lara Publications. However, these promotional strategies are useless without showing you the processes by which each of them works. Marketing procedures in this report will show you which software to use, when and why. We will also tell you which ones are quick and very effective in promoting your book or your business at the lowest cost possible. We also ran into many DON'TS on the internet promotion -- these are only suggestions to guide you. You can always do what ever you want, just wait till you read our report! Sometimes, business promotion that failed some companies were found to be effective by others who changed strategies of promotion and made it work for them. The key is to follow the directions of what worked for others, then design your own strategies following the same path.

In case you have been wondering why you have not heard from me, it is because we have been busy working and researching low cost ways to promote your book with maximum sales. After designing the website, we asked people to promote their sites, but many did not know how to do this. Consequently, Lara Publications believe it is part of our job to help our authors promote their sites in addition to what we do off the internet to promote books with OUTCRY Magazine.

Internet Marketing Focus

Before I give you hints about successful strategies in promoting books, let me outline the important ingredients for successful marketing on the internet. These should stay in your mind at all times. Our report: Amazing Secrets Behind Successful Internet Marketing will teach you the technical-know-how (procedures) of each strategy and includes a list of free software to help you accomplish your goals.

Most importantly, the primary purpose of this package is to educate you about how the internet works to market services and products so, you can negotiate with your web master and business manager about the goals of your business promotion. Please read this report entirely.

A.The  Primary Objective is to deliver a time tested and effective business letter or sales pitch to a larger group of selected and well targeted customers to gain high numbers of sales producing large profits. This is very crucial to your business success!

B. Processes for Accomplishing Objectives - Target customers from specific areas related to your book, product or business. Deliver large volumes of messages to potential customers within a shorter period of time. Use combination of marketing strategies to help market your book or business successfully.

C. Measure Responses by evaluating the number of hits versus the effectiveness of your sales pitch and the number of promotional strategies.

D. Set Initial Goal to Attain a minimum of 3000 hits a month from various promotions with a resultant minimum profit of $1000 a month. This may take a while, but if you follow the instructions in the marketing package, you will accomplish this objective and surpass it.

E. Be Persistent in your selected promotional strategies. If one combination doesn't work for your subject matter, find out the problem, and redesign your campaign. Try another combination and see which ones works for you.

F. Spend Less than $100 to achieve great results -- this is highly important! When you get the Amazing Secrets to Successful Internet Marketing you will notice that the first set of Secrets can be utilized to accomplish some of your objectives without spending a dime! This will make you very happy! The next level of secrets will cost you $25 - $50 to accomplish the marketing goals of these strategies. I want every dollar to work for you. Trust me, I have uncovered the SECRETS to successful internet marketing!

Personal Advice

When you get your package, my personal advice is to utilize the information and strategies to make money for yourself first before you share the information with even your mother -- I'm serious! Internet is a very competitive market, however, you will have an edge over others because you have the information they don't have and the software they don't know exist. Also, internet is very big, you can search for information forever. This promotional package will put what you need to market successfully in your hand.

Some Hints About Internet Marketing

1. The best way to operate internet business is to make it totally automated. Let computer receive orders. Program computer to send responses to customers using an auto-responder. Let computer process credit cards, and computer will send orders to you or the fulfilling company. Money will directly be deposited in your bank account. Don't be scared, we plan to set it up for you at your request.

2. I will show you how to send over 2000 Press Releases to different media groups with a stroke of a button for FREE.

3. You will be shown where to place classified ads for $50 on the web and make huge profits from sales. There are software that will automatically do this for you.

4. You will know where to upload articles for free on the web and how these articles can bring you a lot of sales by serving as your promotion letters.

5. Do you know there are places to put free advertisements on the internet?

6. Do you know how to use the on-line Newsletter, the Forum Discussion Groups and the Bulletin Board System to promote your book?

7. You don't need to send unwanted bulk E.mail to people. I will show you how to use a simple software to harvest E.mails from those visiting your site, sending you E.mails, or those requesting more information about your book or business. Please don't just harvest E.mail addresses from internet at random -- this can be dangerous. I will explain in the booklet.

8. I will show you how to use reciprocal link exchanges to increase your traffic. I will also show you how to use a software for scanning websites appropriate to your request for link exchanges.

9. Banner advertisement is selling for people who know how to use them well. I will show you how to get 1,000 hits for $25 - $50.

10. Do you know how to use an auto responder software to generate huge sales?

11. While you are sleeping, there is a software which will scan other websites for you. It will gather compatible websites for your sponsor or for banner advertisement. The same software can also strip E.mails for you and collect them in a file ready to be used for sending information to your customers.

13. You don't need to list your web pages in 200 search engines. Most of the internet searches (95%) come through the first top 20 search engines.

14 The more pages you have on the internet with common keywords, the higher the chances you will be discovered by potential customers.

15. I will show you how to find and target high traffic areas on the internet for low cost banner advertisement.

16. Your web page must be simple, easy to follow, carry a sales message and quick to download. You must immediately captivate your visitor's passion.

17. Utilize the big business marketing secret. Once you discover new marketing strategy for your business, test it without delay. If it works, use it to make money as fast as you can before other people discover the same secret at which time is no longer effective. (This is a crucial reason why you must order your own package -- Amazing Secrets Behind Successful Internet Marketing.)

There is more to tell you, but you have to wait till the report (Amazing Secrets Behind Successful Internet Marketing) comes out. You might have heard about some of these techniques, but my procedures will delineate how to do it correctly and effectively to earn you sales and profit. I made your internet promotion very simple.

How Internet Gurus Are Stealing From You -- This Will Make You Mad!

Everybody knows that increased traffic sells. No matter how wonderful your site, if you can't generate traffic, you can't sell. Most traffic comes through search engines, reciprocal links, banner advertisements, news groups, forum discussions, classified advertisements in high traffic areas, and E.mail campaigns. In addition to this, the Internet Gurus will set up a free web page for you at no cost. They ask you to promote your web page with your money - - announce it to various places on the internet and doing external internet advertisements. As soon as your customers come, they will grab them with a very large graphic animation displayed on top of your web page. Usually you get little next to no sales because your customers are stolen. So, you think you are getting free website or free E.mail account from these people? Think again! It's a rip off! The company should be paying you for traffic you deliver to their site. They use a software to scan and strip E.mails from your visitors before you see them, and they market directly to them without your knowledge.

I assure you, Lara Publications has a policy against piracy of customers from our clients -- that's why our logo is at the bottom of your page except in case of a book review where it is important for media identification.

Do you know that each time you visit some websites, they may be dropping cookies in your computer as a reminder to help you return? Some websites are actually collecting information from you and harvesting your E.mails and selling them to bulk E.mail brokers. How many unsolicited E.mail messages have you received?

Shopping Mall Rip Off!

Another thing people are doing wrong is to get in a Shopping Mall -- it is a waste of time and money! It may work in real life mall, but not on internet. It makes no difference if the mall is getting one million hits a day. What matters is, how many hits do you get in your tiny shop? Shopping Malls are over priced and only making money for the mall owners. We have tested this one very well and interviewed people who lost a lot of money on internet malls. Stay away from internet malls! Some Shopping Malls are making money, but they are in high traffic areas costing $20,000 - $50,000 a year. Can you afford this and how much sales will justify such a huge waste of money?

The Key To Internet Marketing

The primary key to successful internet marketing is to target your customers. It makes no difference whether you are marketing through classified advertisement, banner or bulletin board campaign, E.mail promotion, reciprocal links, or any other form of internet or external promotion -- you must attract target customers interested in your product or book. If you are successful in doing this, it will bring you large profits. Our booklet: Amazing Secrets Behind Successful Internet Marketing will do this for you -- it teaches step by step on how to market on the internet for little or nothing.

What We Are Doing For You FREE -- Some Search Engine Secrets

1.We are going to be working on each author's website by generating meta tags and key words to be targets for search engines to listing your pages where potential book buyers can see them.

2. We will prepare your web page to fit the search engine specifications and place key words in places recognizable by the search engine spiders.

3. Help us come up with key words to be placed in strategic positions on your web pages.

4. We have been successful in placing some of your pages on top of search engines. To be listed on top, your web page must have hidden meta tags for title, description, and key words. There must be a visible title on top of your web page.

5. Crucially, there must be a sentence on top of your web page to describe the content of your page and lure customers. If your page is on top of search engines during a search, people don't see the entire page before making choices, they only see the initial phrase on top of your web page. If the phrase is convincing enough, your page will get more hits than others.

6. After your web page is edited and is ready, it will be re-submitted to search engines FREE.

7. Please come up with keywords by subject matter of your topic or book. Get into the minds of your potential customers. What keywords will they use to help bring them to your site?

8. Use common keywords to identify your multiple web pages -- this will increase your visibility. It doesn't matter if you have web pages on different internet servers, the more you have the better.

OUTCRY Magazine's Preparation

As part of our on-going promotional strategy for 1999, we redesigned OUTCRY's home page and the entire website to make it easier for customers to see your books. Books have been grouped by subject matter making it easier for buyers to see them. Your book will be given many exposure through your individual web pages, through our home page and through our sub-directories and main directories.

The strategy is to make sure all these sub-directories and main directories are on top of search engines by subject matter, not by title of the book or name of your company. It will not hurt if a book is identified by title or by the name of your company. But, how many people on the internet know the name of your company or the title of your book while doing a search for information through search engines? Except you are doing direct promotion off the internet, most people surfing the internet don't have any information about your product -- you have to give it to them. One of the ways to do that, is to let them see your page on top of search engines once they do a search about your subject matter.

CAUTION!

Please don't tell me to destroy your present page because you have another website somewhere. Destroying an existing web page may be dangerous because it creates many broken links to information search to your book. It annoys potential book buyers when a link fails to lead them to information requested. Remember, we have registered OUTCRY Magazine and Lara Publications on over 200 search engines and each of them have different files of different authors. Check us out on ALL the major search engines especially Alta Vista, put -- OUTCRY Magazine -- in your search box. If you kill a web page you may kill a good part of your business because many search engines already link to those pages. Try it, OUTCRY Magazine is at the top of search engines. You are better off to request we link your present page with us to your new site just like the banner advertisement. We charge only $1.50 a week to house and promote your existing site -- less than 25 Cents a day! Realizing the giant promotion underway for our internet marketing in 1999, it will be very unwise not to take advantage of this continuous book promotion for FREE.

However if you still want to delete your present page, request a DELETE Web Form to be signed by you authorizing us to delete your web page. This removes Lara publications from the liability of your business loss due to broken links created by your request.

Meta Tags

We are generating meta tags for each web page for the reasons explained above. Please furnish me with keywords to be used as meta tags, title and description tags for your page. This is very essential, you can either fax, E.mail or send the information to me by mail. We will do these for FREE. Once we finish updating the site, by January ending, we will be updating our search engines registration.

Serious Caution! - Don't become an internet pirate just downloading software from websites at random because they are free. You may run into serious problems! Remember, those sites are businesses like you -- they want to make money. I don't believe in business cannibalism. I believe in live and let live - - there is enough for everybody. If you download a beta format of a software, and it works to attain your marketing objective, upgrade it by buying the master format if it is not too expensive - - ask for a discount. I will be negotiating with some of the companies to grant group discounts for software purchase. Know which websites you are downloading software from in case you run into trouble. Some programs may be incompatible with your computer's programming and can actually crash your computer, it has happened to us. When your computer crashes, you lose most of what you save in your hard drive -- be careful.

Just updating your web page for FREE will cost us time and money, most people charge between $125 to $250 for this service. We do it for you FREE. If you don't believe me, visit this site and see what they charge at http://trafficboost.com .

Please don't be upset if you don't have time to do your own promotion using the information to be provided in our forthcoming package. However, you must read this information to know the Secrets Behind The Success Of Internet Marketing. We will be having low cost on-going promotions for authors who are unable to do their own promotion for whatever reason. The important thing is to pick one low cost promotion or a combination at a time and measure responses and sales -- this is crucial to your success.

Place Your Pre-Press Order Today for the Amazing Secrets Behind Successful Internet Marketing. Think about those advertisements to help promote your business offering to do bulk mailing for $200, redesign your site to generate meta tags for $150, submit your site to search engines for $250 -- now with this package, you can do ALL these by yourself. We put all the promotional strategies needed for successful marketing in one package. Furthermore, Internet is very big and it's going to get bigger. You can do searches forever looking for information. This package puts together needed information to help you successfully promote your book and business on the internet. You will be glad you ordered your own copy because you will have the Amazing Secrets Behind Successful Internet Marketing at your fingertips for only $49 ($24 for our own authors and clients). Understand, you have to educate yourself about how the internet works. This is crucial for the success of your internet business.

E.mail: Outcry-lara@msn.com Web Sites: www.outcrybookreview.com

Lara's Secured Order Form

Click the arrow to visit a group of selected authors:

Free Book Review click arrow to read about the Book Promotion Special:

Free on-line book promotion

Victor Vidal, Managing Editor OUTCRY Magazine

www.outcrybookreview.com/SelfHealing.htm

As of Jan 8, 1999